The AAWAZ II programme focuses on social inclusion, and protecting the rights of women and children. Partnering with the CARE consortium, the initiative leverages CARE's expertise in preventing violence against women & girls and child marriage. The programme aims to foster social norms change, engage communities, and generate evidence-based interventions to address complex issues like child marriage, Violence against women & girls (VAWG) and the exclusion of special interest groups persons with disabilities, and religious minorities. Through coordinated efforts, the programme seeks to drive legislative and policy changes to support social cohesion and inclusion.

The Inclusion and Social Norms Advisor will play a critical role in providing technical guidance and support to the FCDO funding AAWAZ II project implemented by CARE International in Sindh, Pakistan. The Advisor will lead efforts to integrate advancing women & girls approaches and promote social norms change across all project activities. Key responsibilities include conducting in-depth analysis, developing strategies to address harmful social norms, building capacity of project staff and partners, and fostering partnerships with key stakeholders to advance women & girls equality and social inclusion. The position will be a recognized expert in the project who will work to increase women & girls equality by shifting social norms at scale through community and stakeholder engagement. The incumbent is responsible for both strategic and tactical approaches to enhance the quality and impact of CARE's work on social norms under the project. S/he is responsible for providing technical leadership to a diverse group of individuals and implementing partners, including government players, and civil society organizations. This requires an advisor who is a subject matter expert, continual learner, results-focused, consultative, and politically savvy. The incumbent should be able to define strategy and process amid ambiguity, communicate complex ideas in simple and practical terms to a variety of constituencies, and develop networks and practical tools to strengthen capacity.
The Inclusion and Social Norms Advisor will collaborate closely with the Senior Management Team (SMT) on resource mobilization, including the development of concept notes and the identification of potential funding opportunities.

1- In-depth Analysis and Monitoring (30% of time)

• Design and conduct participatory in-depth analysis to identify women & girls disparities, power dynamics, and social norms influencing project beneficiaries.
• Analyze the intersectionality of women & girls with other factors such as age, ethnicity, religion, disability, and socioeconomic status.
• Develop advancing women & girls strategies and action plans to address identified women & girls gaps and promote positive social norms change.
• Integrate women & girls equality considerations into project design, implementation, monitoring, and evaluation.
• Develop and implement participatory, advancing women & girls monitoring and evaluation mechanisms to track progress, measure impact, and ensure accountability.
• Regularly review project data to assess the effectiveness of women & girls mainstreaming efforts and adjust strategies as needed.
• Contribute to the formulation of the risk mitigation and safeguarding strategy
• Formulate tools to identify the harmful social norms that act as barriers to positive behaviours and outcomes and thus the context in which norms operate.
• Design guture oriented positive mesaages to overcome the identified social norms.
• Apply CARE’s women & girls marker to monitor and ensure that the programme seeks to employ minimum women & girls sensitive approaches throughout all activities.
• Support in design of action research to ensure inclusivity, data quality and adherence to do-noarm principles while promoting women & girls equality and social inclusion.
• The Inclusion and Social Norms Advisor will collaborate closely with the Senior Management Team (SMT) and wok on resource mobilization, including the development of concept notes and the identification of potential funding opportunities.

3- Advocacy and Networking (20% of time)

• Engage with government agencies, donors, civil society organizations, and other stakeholders to advocate for policy changes and promote women & girls equality and social inclusion.
• Build strategic partnerships and networks to leverage resources and amplify the impact of women & girls-related initiatives.
• Foster partnerships and collaborations to support women & girls and social norm initiatives.
• Contribute to the development of policies and frameworks that promote women & girls equality and challenge harmful social norms.
• Advocate for policy changes and reforms at local, national, or international levels.

4- Capacity Building (20% of time)

• Design and deliver training sessions and workshops on women & girls sensitivity, social norm change, and related topics for staff, partners, and community members.
• Develop educational materials and resources to promote understanding and implementation of women & girls equality and social change.
• Provide training, mentoring, and technical support to project staff, partners, and community leaders on women & girls equality, social norms, and advancing women & girls programming.
• Assess and strengthen the capacity of local organizations to mainstream women & girls equality and promote social norms change.
• Document and disseminate lessons learned, best practices, and success stories related to women & girls equality and social norms change.
• Contribute to knowledge-sharing platforms, conferences, and publications to enhance learning and promote evidence-based programming.

5- Other responsibilities as assigned (5% of time)